Tripling Sales-Team Deal Capacity

Concept to prototype in days, not weeks: self-building an AI-native sports app

Services

Product design · AI-assisted development · Interaction design · Rapid prototyping (Claude, Stitch, Figma Make)

Description

Prima is an AI-powered warm-up app that automatically triggers personalised warm-up routines when users connect platforms like Apple Watch, Strava, and Runna, helping athletes build consistency and reduce injury risk. Self-initiated to explore how AI-assisted workflows could accelerate product creation, turning an idea into a functional, production-ready experience end-to-end, without a team.

Impact

Weeks → days concept to working prototype
3+ new AI workflows explored

Year

2026

Timeline

Side Project

Location

London, UK

CONTRIBUTION

Where I created leverage across the work

Combined product thinking with AI-assisted coding to design, build, and ship Prima entirely solo.

Design & Build

Combined product thinking, interaction design, and AI-assisted coding to rapidly prototype and iterate, Designed personalised flows around sport, injury history, and habit formation.

AI-Native Workflow Exploration

Explored 3+ new AI-assisted workflows for product creation, testing tools like Claude, Stitch, and Figma Make against a real build, Used what worked to compress the concept-to-prototype timeline from weeks to days.

Self-Directed Delivery

Worked across design and implementation to accelerate the path from concept to production, without waiting on a team to build it, Took full ownership end-to-end, from first idea to a working, production-ready prototype.