Services
Product design · UX research · Value proposition design · Interaction design · Cross-functional collaboration (engineering & data science)
Description
Impact
72% of users felt it helped them detect challenges faster
~60% increase in usage
Took the product from discovery to production, including refining the value proposition
Simplified complex ML concepts into intuitive, visual workflows


Left, screenshots of some rounds of interviews captured in Dovetail. Right, a screenshot of Coda when the work was started, it was not built for purpose.
Coda had to solve for both a technical gap in model maintenance and a research gap in understanding the people relying on it.
01
Maintaining models
02
Team Dynamics and Understanding the User
03
Not Built for Purpose and Lacking Trust

Concept exploration explored when ideating about ways we could showcase the data,
As design lead, I embedded research into the team's rhythm and turned what we learned into a dashboard engineers could trust.
01
Research & Research Culture
02
Experience design
03
