10+ new facility sign-ups from turning health data into clinical action
10+ new facility sign-ups from turning health data into clinical action
Services
Product design · Product strategy & roadmap · UX research · Stakeholder management · GTM & website redesign
Description
Circadia Health is a health tech startup behind a contactless system that captures respiratory and movement data. As they moved into the clinical market, the company faced adoption and sales challenges, the data being captured wasn't yet translating into meaningful support for nurses. I was hired as lead designer to own user-focused solutions, drive adoption, and improve retention and value across existing and new products.
Circadia Health is a health tech startup behind a contactless system that captures respiratory and movement data. As they moved into the clinical market, the company faced adoption and sales challenges, the data being captured wasn't yet translating into meaningful support for nurses. I was hired as lead designer to own user-focused solutions, drive adoption, and improve retention and value across existing and new products.
Impact
10+ new Skilled Nursing Facility sign-ups within 3 months
2+ new products launched within 2 months
4+ new indicators introduced to help suggest patient deterioration
Year
2021
Timeline
Growth & 0 to 1
Location
London, UK
Problem space
The problems this work had to make visible
The problems this work had to make visible
The problems this work had to make visible
The technology was ahead of the organisation valuable data existed, but neither the product nor the company was yet built to put it to clinical use.
01
Time Constraint & Lack of Resource
Skilled nursing facilities are often understaffed, making it difficult for nurses to prioritise care effectively. Any solution had to work within that time pressure, not add to it.
Skilled nursing facilities are often understaffed, making it difficult for nurses to prioritise care effectively. Any solution had to work within that time pressure, not add to it.
Skilled nursing facilities are often understaffed, making it difficult for nurses to prioritise care effectively. Any solution had to work within that time pressure, not add to it.
02
Novel Data & Unrealised Potential
The flagship contactless system captured valuable data like bed exits, respiratory rates. However as the company shifted to the clinical market, that data was underutilised in providing meaningful support to nurses. The gap wasn't the sensor technology, it was turning raw data into something clinically actionable.
The flagship contactless system captured valuable data like bed exits, respiratory rates. However as the company shifted to the clinical market, that data was underutilised in providing meaningful support to nurses. The gap wasn't the sensor technology, it was turning raw data into something clinically actionable.
The flagship contactless system captured valuable data like bed exits, respiratory rates. However as the company shifted to the clinical market, that data was underutilised in providing meaningful support to nurses. The gap wasn't the sensor technology, it was turning raw data into something clinically actionable.
03
Design Maturity
The startup initially lacked a focus on design-driven or user-centred thinking, with limited exposure to actual users. That meant building both the product and the organisation's design capability at the same time.
The startup initially lacked a focus on design-driven or user-centred thinking, with limited exposure to actual users. That meant building both the product and the organisation's design capability at the same time.
The startup initially lacked a focus on design-driven or user-centred thinking, with limited exposure to actual users. That meant building both the product and the organisation's design capability at the same time.
Contribution
Where I created leverage across the work
Where I created leverage across the work
I grounded the product in clinical need, brought discipline to how the business made decisions, then extended that thinking into how they presented themselves to the market.
01
Research & Clinical Alignment
Led efforts to align solutions with clinical needs through regular interviews, focus groups, and advisor sessions. Encouraged reframing requests around suspected user needs and used research to uncover knowledge gaps, promoting a genuinely research-driven approach.
Led efforts to align solutions with clinical needs through regular interviews, focus groups, and advisor sessions. Encouraged reframing requests around suspected user needs and used research to uncover knowledge gaps, promoting a genuinely research-driven approach.
02
Managing Stakeholder Expectations
Created structure around incoming requests, helping manage expectations and keep the roadmap grounded in real user needs rather than reactive asks. Asked questions to push stakeholders to think through the actual value a feature would create for the customer, not just whether it could be built.
Created structure around incoming requests, helping manage expectations and keep the roadmap grounded in real user needs rather than reactive asks. Asked questions to push stakeholders to think through the actual value a feature would create for the customer, not just whether it could be built.
Created structure around incoming requests, helping manage expectations and keep the roadmap grounded in real user needs rather than reactive asks. Asked questions to push stakeholders to think through the actual value a feature would create for the customer, not just whether it could be built.
03
Product Roadmap, GTM & Website
Defined the long-term product roadmap and vision, and supported handover to help scale the tech build for further in-house development. Extended this thinking beyond the product itself, redesigning the company's website into a clinical-facing site and shaping go-to-market messaging for the new audience.
Defined the long-term product roadmap and vision, and supported handover to help scale the tech build for further in-house development. Extended this thinking beyond the product itself, redesigning the company's website into a clinical-facing site and shaping go-to-market messaging for the new audience.
Defined the long-term product roadmap and vision, and supported handover to help scale the tech build for further in-house development. Extended this thinking beyond the product itself, redesigning the company's website into a clinical-facing site and shaping go-to-market messaging for the new audience.
